Indonesian Radiance
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This year, I had the opportunity to collaborate with one of Indonesia's heritage brands, Citra. As an Indonesian woman, Citra is a name familiar to every girl. I personally grew up using Citra, and now, I have my design on their most iconic variant, Bengkoang Natural Glow. Citra took a bold step with this first-ever label design collaboration, involving not just me but also two other talented Indonesian women illustrators, Erin Dwi A and Dinda Puspita Sari.
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Sharing my experience with the Citra audience at Semasa Pinknik was incredibly important. It allowed me to express my thoughts and feelings about today's beauty standards.
Design Process
Indonesian Radiance
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This artwork represents the beauty of Indonesian women through Citra's Bengkoang and Green Tea Body Lotion. A confident woman figure, dressed in the soft shades of Bengkoang — from creamy tones to gentle yellows — expresses Indonesian beauty. Next to her, Green Tea leaves unfold in refreshing greens, representing the extra care in Citra's unique blend. The warm and fresh colours match Citra's packaging, underlining the glowing progress that comes from embracing Citra's Body Lotion.
Thank you so much to the Citra team for the opportunity to feature my work on this iconic product, to the Semasa Piknik team for providing the space, and to my own Mahavisual team for helping in every possible way to make this collaboration happen.
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